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Mobile Business Application Testing: Challenges and Strategy

Ravindra Pilli, Test Architect at Marlabs, wrote an article in Tools Journal about testing mobile business applications. There's an excerpt below and you can read the full article on the Tools Journal website at the link below. 

"The phenomenal growth of mobile devices has opened up avenues for organizations to integrate them into the mainstream computing environment. Today’s mobile applications deliver Major functionality on platforms that have limited resources for computing. Yet, unlike the desktop -based environment, the mobile environment comprises excess of devices with diverse hardware and software configurations and communication intricacies. - See more at: http://www.toolsjournal.com/testing-articles/item/2268-mobile-business-a... "

Ravindra Pilli is currently the  Mobile Test Architect at MARLABS and has more than 8 years of experience as a Test Engineer, Senior Test Engineer, Testing TL, and Mobile Test Architect. Ravindra is part of the Testing CoE  which works on Functional, Automation, compatibility, Performance, Network, & Field testing. 

Tags: 
Mobile Testing, Marlabs, Marlabs Testing

From Business Intelligence to Predictive Analytics

Business Intelligence enables greater transparency, and can find and analyze past and present trends, as well as the hidden nature of data. Business Intelligence tools analyze only historical data—data about what has already happened. However, past and present insight and trend information are not enough to be competitive in business. Business organizations need to know more about the future, and in particular, about future trends, patterns, and customer behavior in order to understand the market better.

 

Predictive analytics is used to determine the probable future outcome of an event or the likelihood of a situation occurring. Predictive analytics combines business knowledge and statistical analytical techniques that can be applied on business data to achieve insights. It is the branch of data mining concerned with the prediction of future probabilities and trends.

 

Prediction using Data Mining

Predictive analytical models are built by data mining tools and techniques. Data mining tools extract data by accessing massive databases and then they process the data with advance algorithms to find hidden patterns and predictive information. Data mining, also known as knowledge-discovery in databases, is the practice of automatically searching large stores of data for patterns.

 

Applications for Data Mining

Data mining is widely used in Banking and Insurance for Risk Estimation & Management, Retail & Consumer Product Goods (CPG) for Consumer behavior, Pharma science for drug testing and Six Sigma for Process Improvement

Tools which are widely used to data mining are:

  • SAS – Statistical Analysis Software
  • SPSS – Statistical Program for Social Science
  • KXEN – Support Vector Machines
  • R – Open Source Statistical Software
  • Minitab – Statistical tool widely used in process improvement

[Adapted from ElegantJ BI White Paper]

Tags: 
Business Intelligence, Predictive analytics

Marlabs Analytics Offerings

Are your company’s decisions backed by solid Information? Do you have the means to derive key insights from the data gold mine you are sitting on? Are you equipped with the right technology to handle the ever growing data universe? How well do you understand your customer?

Analytics empowers decision makers with insights and foresights to make informed, timely and fact based business decisions. Powered by BI/Analytics CoE, Marlabs can transform your huge data into knowledge thereby helping you improve business outcomes and keeping you ahead of emerging trends. Our expertise in predictive analytics will provide you with the Business insights you need to make faster and smarter business decisions and stay ahead of your competition.

Our offerings are designed to help you understand your customer needs and cement a relationship that would stand the test of time. Be it customer sentiments or Campaign Analytics we have an offering that will cater to each of these needs.

Marlabs understands you well. Our programming and maintenance team will work with you to Design, Develop, Customize our offering as per your business needs using a variety of cutting edge technology tools like SAS, SPSS, R, OpenNLP, Minitab. Our maintenance team ensures business continuity at all times.

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